UTM builder
Create links with UTM parameters.
Link generated
Try sample data
These examples are illustrative. Replace the address or phone number before sharing. Loading the data does not submit the form or open the destination.
Input data
url: https://example.org/oferta?ref=boletin&utm_term=anterior#precio
utm_source: newsletter
utm_medium: email
utm_campaign: oferta_octubre
utm_term:
utm_content: boton_principalExpected result
https://example.org/oferta?ref=boletin&utm_source=newsletter&utm_medium=email&utm_campaign=oferta_octubre&utm_content=boton_principal#precioPrepare UTM tags you can compare
Use a consistent naming convention: for example, instagram as the source, social as the medium and october_launch as the campaign. If some people use Instagram and others instagram, your analytics system may split the results.
A tagged URL does not install analytics or record conversions by itself. Check that the destination keeps the parameters and that your measurement tool recognises them. Do not include emails, names or other personal data in tags.
Should I add UTM tags before shortening a link?
Yes. Generate the URL with UTM tags first and use it as the shortener destination. Share the short link. Check the destination and its parameters before launching the campaign.
Practical guide
Email clicks: separate link activity from real results →
How to share links without personal data in the URL →
QR on two posters: measure visits without calling them scans →
Measure internal buttons without confusing them with UTM campaigns →